DIGITAL MARKETING COURSE
About Course
This is a complete, beginner-friendly training designed to show you how to grow any business online, even if you’re starting with zero experience. Inside this program, you’ll learn the exact strategies brands and successful marketers use to attract customers, build visibility, and drive sales using social media, content, SEO, paid ads, email marketing, and more.
This course breaks everything down in simple step-by-step lessons, focusing on real-world skills you can use immediately. By the end, you’ll know how to promote businesses, run campaigns, manage social platforms, create engaging content, analyze results, and turn digital skills into a source of income; wether as a freelancer, entrepreneur, or job seeker.
If you want a practical, modern, and profitable skill that works anywhere in the world, Digital Marketing Mastery is the perfect place to start.
What Will You Learn?
- How digital marketing works and why every business needs it
- How to create content that attracts and engages customers
- How to manage social media pages professionally
- How to run targeted ads that bring real results
- How to build a brand online from scratch
- How to analyse performance and improve your marketing
- How to turn these skills into income — freelance, remote jobs, or your own business
Course Content
Introduction
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Welcome! Let’s Do This!
01:33 -
Learn Our Digital Marketing System in 10 Minutes
09:27 -
Course Road Map
Define Your Business Target Audience
-
DOWNLOAD Your Business Worksheet
00:00 -
Digital Marketing Masterclass _ Define Your Brand
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Define Your Purpose
04:03 -
Case Study 3 Brand’s Purpose
05:26 -
Positioning Your Brand
04:06 -
Case Study Amazon and Harley_Davidson_Positioning_Statements
03:05 -
Unique Selling Position
00:00 -
Personality What’s Yours
00:00 -
Case Study 3 (Brands Show Their Personality)
00:00 -
Find Your Audience
00:00 -
ACTION ITEM Where is Your Audience
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Validate Your Business Idea
00:00 -
Case Study (Phil Surveys His Audience)
Brand Identity
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Branding Basic
00:00 -
Case Study 3 Companies With Great ‘Brand’ Strategies
00:00 -
Tools For Creating Graphics
07:39 -
Quick Canva Tutorial
00:00 -
Quick Photoshop Tutorial
26:10
YouTube
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YouTube Basics
00:00 -
Case Study Phil’s YouTube Funnel
04:43 -
SEO Watch time vs. View Count
03:33 -
YouTube Keyword Reaearch
00:00 -
Start Your YouTube Channel
00:00 -
Design and Add Channel Art
00:00 -
Add You Channel Description
02:41 -
Customize Your Chanel Layout
00:00 -
Add a YouTube Channel Trailer
00:00 -
Verify Your Channel and More Important Settings
00:00 -
Upload Default, Featured Content, and Branding
00:00 -
Uploading Video Titles, Description, Thumbnails, and Tags
00:00 -
Adding YouTube Cards and End Screens
07:53 -
YouTube Analysis
00:00 -
The Community Tab
00:00 -
Going Life On YouTube
00:00 -
Free Music Library on YouTube
00:00 -
Create a YouTube Ad Promote Your Video
00:00 -
Spy On Your Competitor on Social Blade
00:00
Video Marketing
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Video Marketing Basics
00:00 -
Video Equipment for Beginners
00:00 -
Tool to Help Make Your Videos Look Pro
00:00 -
Structure a Video That Sells
00:00 -
Video Production Bootcamp Intro
01:04 -
You Need This Thing to Make Great Video
00:00 -
Create the RIGHT Video for Your Brand
00:00 -
Come up With a GREAT Video Idea
00:00 -
Plan Your Video
00:00 -
Intro To Equipment
00:00 -
Camera Options
00:00 -
Microphone Options
04:37 -
Lighting Options
00:00 -
Editing Tools
02:11 -
Exposing Your Shots
00:00 -
Compose Your Shots
04:25 -
Filming Yourself
01:09 -
Getting The Right Shots
00:00 -
Choose A Background
00:00 -
Phil`s Office Setup
00:00 -
Shooting With A Smart Phone
00:00 -
Choosing The Right Microphone
03:21 -
Record Better Audio In Every Environment
01:27 -
Basic Video Lighting 3~Point Setup
00:00
Facebook Pages (Social Media Marketing)
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Why Facebook Pages are Important for Your Business
00:00 -
Creating an Optimized Facebook Page for Your Business
00:00 -
Adding Essential Information to Your Facebook Page
00:00 -
Selecting Your Profile Image
00:00 -
Creating A Professional Facebook Cover Image
12:03 -
Writing A Captivating Description For Your Page
00:00 -
Getting Your Facebook Page Username & URL
00:00 -
Facebook Page Apps To Increase Fans Engagement
08:05 -
Top 9 Ways To Monetize Your Facebook Page
00:00 -
Exploring Publishing Tools
10:12 -
Scheduling Post
00:00 -
Facebook Call To Action Button
00:00 -
How To Spy Your Competitors On Facebook
11:01 -
How To Guarantee Your Fans See All Your Posts
00:00 -
Exploring Facebook Insights
12:19 -
Promoting Your Facebook Page
10:33 -
Four Unlimited Sources Of Loyalty Free Images For You
00:00 -
Turn Any Image Into A Clickable Facebook Post
00:00